Post-call information
If you're ready to get started email me @ matt@closedwonleads.com
visit → closedwonleads.com

by Matt Herzog

The Problem we're solving
Cracking Outbound email has never been tougher.
Not enough time in the day to prospect and build up a sales pipeline, bloated annual contracts of sales tech you're not using and if you are its mindless manual workflows, SDR teams that are costing a fortune (Starting salary is $60,000 not including commissions and benefits) and not bringing in sales pipeline.
What if there was another option?
Thats where Closed Won Leads can help.
We build, automate, and scale your outbound sales development process
What we do
Configure technical records
Ensuring your emails reach your prospect's inbox is now a technical process, requiring the proper setup of MX, SPF, DKIM, and DMARC records in your DNS.
Modern List Building
The modern strategy is data-driven, aiming to connect with specific profiles like connecting with Chief Technology Officers at startups with 100-200 employees who are actively seeking software development tools and mention "cloud solutions" on their website.
We specialize in accessing and combining over 20 databases to pinpoint your Ideal Customer Profile (ICP) accurately, ensuring our outreach is both targeted and relevant.
Increase Outbound Email Volume Without Ending Up In Spam
We set up and warm up multiple domains on your behalf.
We use a multi-inbox approach and automatically rotate emails during sending to dodge spam detection.
Ramp up your daily outbound email volume to thousands, targeting your ideal customers with ensured high deliverability.
Data Driven Emails
Generic emails get ignored, but personalized, "handwritten" ones don’t scale.
We Leverage 100+ data sources, web scraping, and ChatGPT to craft highly personalized emails at scale, without the need for manual research.
Cut Your Sales Tech Costs
Ditch expensive, redundant yearly contracts for outdated data providers and sales tools.
We use a waterfall approach to source the most accurate data at the lowest cost, helping you eliminate bloated sales tech contracts.
Whats included
  • Account Manager
  • Daily Reporting
  • Weekly KPI tracking
  • Client Portal
  • All Replies Tracked
  • All Prospects Tracked
  • Dedicated Slack Channel
  • Unlimited Outbound Campaigns
  • Lead list built
  • Campaign Messaging Written
  • Inbox setup and Management
  • AI-Powered Personalization
  • 1 on 1 support and strategy sessions
  • Meeting prep notes after a successfully booked meeting
  • Custom CRM built
  • Validated emails
Case study
Marketing Services Company
This digital marketing agency offers a wide range of services and has a large potential market.We segmented their market based on the services they provide and their Ideal Customer Profile.
This approach allowed us to create various targeted outreach messages to effectively reach their perfect customers.
Our strategy.
  • Use technographic data to determine if a company was running online ads and scrape the ad information to leverage in our outreach
  • Look at the prospect's website traffic to determine keywords and search terms they could rank for and use AI to generate targeted SEO campaign ideas
  • Utilize triggers such as new C suite hires, people leaving the company, and job postings on Linkedin
Case study
Digital Marketing Agency
This digital marketing agency offers a wide range of services and has a large potential market.We segmented their market based on the services they provide and their Ideal Customer Profile.
This approach allowed us to create various targeted outreach messages to effectively reach their perfect customers.
Our strategy.
  • Use technographic data to determine if a company was running online ads and scrape the ad information to leverage in our outreach
  • Look at the prospect's website traffic to determine keywords and search terms they could rank for and use AI to generate targeted SEO campaign ideas
  • Utilize triggers such as new C suite hires, people leaving the company, and job postings on Linkedin
Case study
MSP selling IT services
This client wanted to run campaigns to a very specific region of the united states since they are a local MSP.
They didn't want to hire, train, and build out the playbook of an in-house SDR, so they partnered with us and bought a system.
We were able to 4x their sales pipeline of the previous quarter
Our strategy.
  • Look for companies that didn't have key IT contacts that this MSP could fill as a service provider
  • Leverage Technographic data on the prospect's website to make specific technical pitches based on their current tech stack
  • Look for leadership changes within a prospect's company that would indicate an MSP could be a good fit
Case study
Recruiting and Staffing Agency
AI recruiting turns the slow, manual, and ineffective hiring process into a fast and efficient one.
The old dilemma of spending too much time on candidate research or getting poor responses from generic messages is now obsolete.
With AI tools, we automatically generated hyper-personalized messages that effectively attract candidates, eliminating the need for manual effort.
Our strategy.
  • Scrape LinkedIn jobs data to reach out to jobs that are newly posted, jobs that are 30 days old, and when the job has been on LinkedIn for 60 days.
  • Leverage the job post description to pick out keywords in the messaging
Case study
Factory Software Platform
This client came to us believing that outbound email didn't work in their industry.
We were tasked to handle all outbound email campaigns while their Sales Development team cold called.We drove enterprise meetings with companies over $100 million in revenue through our system.
We worked in tandem with the client's Sales Development Reps to ensure proper integration within their sales org.
Our strategy.
  • Scrape the prospect's website for keywords that we then used in outreach, we were able to reference actual machinery that our prospects use on a daily basis
  • Monitoring news and mentions of our prospects on the internet for trigger based outreach
  • Leveraged Multiple different data sources to then run through AI models to determine what the prospect's goals are for the upcoming quarter and specifically how our client could help them get there.
Case study
AI Startup in Stealth Mode
This client came to us after have lack luster results running their own outbound.
They were sending all of their emails from their primary domain, didn't have the technical records set up such as their SPF, DMARC, DKIM, etc.
After a quick diagnosis, it was clear they were battling spam and technical issues.
We quickly solved this problem by using our multi domain approach and setting up the correct technical records.
By using a multi domain approach to send low volume of emails per inbox across multiple inboxes, we are able to stay out of the spam filter.
Our strategy.
  • Enriched the prospects with their linkedin profile information
  • Scraped the prospects website to find relevant keywords that are a perfect fit for our client
  • Leveraged AI to create emails that seem 1:1
  • Multi-domain approach with technical records properly set up
Onboarding Process

1

Signed Contract and Initial Payment Due
This start date begins your payment cycle and you will be billed on this date every month

This date also starts the 14 day domain/inbox period

2

Onboarding
You will receive an invite to our private slack channel which will have the follow
  • Welcome video
  • Google sheets tracker
  • Google Doc for onboarding
  • FAQ Section
  • Client Portal Credentials

3

Kick off call
Once the onboarding doc is completed, we'll have an kick off call where we will go over the doc and formulate initial campaign strategies

4

Campaign and Leads list review
Within 48 hours of kick off call I will send over initial campaigns and leads list for you to review

5

Launch Campaigns!
Once we get the green light from you, we launch the campaigns!
Client Portal
Along with a custom google sheets crm built, you will have access to your own client portal with an in depth analytics dashboard.
Cost Savings
Click on the calculator below to see how much it would cost you to run this program with a team of Sales Development Reps.
Pricing
We offer a flat fee with a month to month contract or the option to have cost savings when you extend your contract
Below is a spreadsheet of campaign averages across all of our clients so you can see what type of ROI you can expect from this program.

Google Docs

CWL ROI Calculator

Sheet1 MAKE A COPY TO PLACE YOUR INPUTS,Email me @ matt@closedwonleads.com with any questions Average stats across all my client campaigns ,Reply rate,Positive Reply rate,Meeting Booked Rate,Meeting Hold Rate,Next Steps,Your Inputs 3%,5%,60%,75%,80%,Your Closing Rate,30% Package,Starter,Business...

The team
Matt Herzog - CEO/Founder/Account Manager/Customer Support & Everything else
I have over 3 years of experience running outbound email campaigns for over 20+ tech companies including venture-backed startups, to working at Salesforce.
I also have spent time as a software engineer.
I combine the two disciplines to create highly automated and scalable email campaigns that land in your prospect's inboxes, every time.
I'm the only employee running this business and will be using my years of experience every step of the way while working together